Privacy Policy

Last updated: July 15, 2026

1. Scope of Privacy Policy

This Privacy Policy describes how APS Foundation Repair and Waterproofing and its affiliated companies ("APS," "we," "us," or "our") collect, use, and share information about you when you use our websites, request a free estimate, or otherwise interact with us. By using our sites or services, you agree to the practices described here.

This policy applies to information we collect on our websites and through our service inquiry and lead forms. It does not apply to information collected by third parties, including any websites linked to or from our sites.

2. Information We Collect From You

We collect information you provide directly to us, including when you:

• Submit a request for a free estimate or consultation
• Call one of our offices
• Fill out a contact or inquiry form on our website
• Subscribe to email or SMS communications

This information may include your name, email address, phone number, property address, and details about your foundation or home repair needs. We may also automatically collect certain technical information when you visit our site, such as IP address, browser type, pages visited, and referring URL, through cookies and similar tracking technologies (including through our Google Tag Manager setup).

3. Our Use of Your Personal Information

We use the information we collect to:

• Schedule and conduct free on-site estimates
• Respond to your inquiries and service requests
• Send appointment confirmations, reminders, and project updates
• Send marketing and promotional communications (where you have opted in)
• Improve our website, services, and marketing effectiveness
• Comply with legal and regulatory obligations

4. Accuracy, Protection, Minimization, and Retention

We take reasonable measures to keep your personal information accurate and up to date. We retain personal information only as long as necessary to fulfill the purposes for which it was collected, or as required by law. We implement industry-standard safeguards to protect your information against unauthorized access, alteration, or disclosure.

5. Disclosure of Your Personal Information to Third Parties

We do not sell your personal information. We may share your information with:

• Service providers who help us operate our business (such as CallRail for call tracking and Signature Media Lead Center for lead management)
• Analytics and advertising partners (such as Google Analytics and Google Ads) in accordance with their privacy policies
• Law enforcement or government authorities when required by law
• A successor entity in the event of a merger, acquisition, or sale of assets

We require third-party service providers to maintain appropriate confidentiality and security measures.

6. Your Rights

Depending on your location and applicable law, you may have the right to access, correct, or delete personal information we hold about you. You may also have the right to opt out of certain uses of your information, including marketing communications. To exercise these rights, contact us at the information below.

If you no longer wish to receive marketing emails, click "unsubscribe" in any marketing email we send. To opt out of SMS messages, reply STOP to any text message from us.

7. Marketing and SMS / Telephone Communications

By providing your phone number and checking the SMS consent box on our contact form, you agree to receive text messages from APS Foundation Repair and Waterproofing. These messages may include appointment reminders, billing reminders, and scheduling updates.

• Message frequency: Varies based on your interaction with us.
• Rates: Message and data rates may apply.
• Opt-out: Reply STOP at any time to unsubscribe.
• Help: Reply HELP for assistance, or contact us directly at (205) 882-7244.
• Carrier liability: Carriers are not liable for delayed or undelivered messages.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "last updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information. Continued use of our sites after changes are posted constitutes your acceptance of the revised policy, alongside our Terms of Use.

9. How to Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, contact us:

APS Foundation Repair and Waterproofing
2616 Commerce Cir, Irondale, AL 35210
Phone: (205) 882-7244
Email: info@apsfoundationrepair.com